Nonetheless, North American ecommerce sales increased 10.2% year-over-year from $67.6 billion in Q to $74.4 billion this year, while international sales fell about 12% from $30.7 billion to $20.7 billion. Much of the global reduction was due to foreign exchange rates. People are advertising at the point where customers have their credit cards out and are ready to make a purchase. It's early days in the adoption curve for companies and governments. And customers have responded and we're going to keep investing there. And your comment on discounting, we're not seeing some of the pressures that other people are seeing right now.
There's a foreign exchange exposure there on that segment with the operating income, that's included in there about $231 million of unfavorable impact to that segment included in that $1.7 billion loss for the quarter. Just looking -- broadly speaking of what's going on with that business and the losses that we're seeing there and the investments. I think it's important to remember, it's early in many of our international countries, particularly in some of our emerging or more recent launch countries, places like India, Brazil, the Middle East.
Steadily Increasing Expectations
And so I think continuing to focus on building out, building out to customers, working on that pipeline, and building longer commitments, finding customers that are making longer commitments is really important to that. And just to that point, I know the backlog figure that we've discussed in the past and disclosed on a quarterly basis in our filings, it's up 65% year over year or about 13% quarter over quarter. And the weighted average remaining life of those long-term commitments that we're talking about here continues to grow. So it's about 3.9 years on a weighted average remaining life basis. So there's a certain amount of conservatism always built into this because we are in a very difficult macroeconomic state potentially. Again, it's not -- we're not seeing it hit our businesses directly.
I think it was -- Eric, it was a question around kind of the interactive work. I mean we've got -- one of our main priorities is building relevant and engaging ad experiences. And so of course, we introduced interactive ads last year for streaming video content, things like Freevee. I would say on the geographic split, we haven't broken that out. The majority of advertising revenue is in North America. Read the latest financial and business news from Yahoo Finance.
We are relatively indifferent as to whether some customer buys a third-party or first-party product from us. What we're all about, obviously, is price selection and convenience. So on margins in AWS, yes, as you mentioned, it is dropping sequentially. The margin rate is going to fluctuate in this business. Investors increasingly rely upon earnings announcement dates and changes to those dates to capitalize on trading opportunities or mitigate risk. Visit our earnings calendar page for more information on earnings and EPS offerings.
I don't want to give you the idea that either of those fee increases came close to covering our costs. You can see from our operating results, some of it's internal related, but a lot of it's external factors that there -- we are not passing through that at 100% to external groups. And it's -- we've got to work our way out of the condition we're in.
AMZN Earnings Date and Information
Lastly, the year-over-year negative impact of fixed cost leverage was relatively consistent with Q1. There are two main drivers when talking about fixed cost leverage. First is the unfavorable comparison to very high holiday-level utilization rates that we saw in the first half of 2021; and second is the normal step down in volumes off of our Q4 peak that we saw in the first half of 2022. On the first point, we expect this challenging year-over-year comp will have ended in Q2. Our comments and responses to your questions reflect management's views as of today, July 28, 2022, only and will include forward-looking statements.
- I would note that we're still up 188,000 year over year and nearly double the headcount of what we had heading into the pandemic in early 2020.
- It's not possible to accurately predict demand for our goods and services, and therefore, our actual results could differ materially from our guidance.
- Facebook, meanwhile, recorded its first ever drop in revenue and forecast another decline for the third quarter.
- Apple beat on the top and bottom lines, lifting the stock in after-hours trading.
- The Ridecell Fleet Transformation Cloud platform offers fleet operators a comprehensive solution to manage and optimize their operations through advanced analytics, automation, and integration capabilities.
Again, it's got to be a positive both for the customer and for the brand. I think our advantage is that we have highly efficient advertising. Some of your peers in the cloud space have talked about some slowdown in booking rates just as customers take longer to work through deal terms and duration.
Amazon Q2 Earnings Preview: All About Revenue Guidance
In fact, we're seeing strong growth in sales through the quarter in Q2. But we're cognizant that things could change quickly, and we'll see and monitor, and that's how we set our forward guidance. The first one, Brian, I wanted to talk a little bit about the bridge from 2Q to 3Q EBIT guide a little bit. It sounds like you're going to have revenue up nicely. You talked about the efficiencies of the $1.5 billion quarter over quarter and some of the incremental investments in content, etc.
Data is available from 2006-present -- historical timeframes vary per dataset. “When companies are looking to optimize or streamline their advertising spend, we think our products compete very well in that regard,” he added. The upbeat results could also help improve the mood around Jassy, who replaced Jeff Bezos as CEO a little over a year ago.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future. For the twelve months ended June 30, 2021 and 2022, this amount relates to property included in “Principal repayments of finance leases” of $11,435 million and $9,789 million.
So when we make adjustments to the time horizon, the impact is not as great as you might expect in the year 2022. But again, we have move things out and capital is coming down in those areas, as we just mentioned. Our guidance also assumes, among other things, that we don't conclude any additional business acquisitions, restructurings, or legal settlements. It's not possible to accurately predict demand for our goods and services, and therefore, our actual results could differ materially from our guidance. Enter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. The company has been grappling with inflationary pressures and logistics issues related to the pandemic.
Amazon's Ecommerce Decline Continues
It's -- we're interested in learning and working with FBA sellers that we've known and had good trust with but also expanding it. And I think as you think about it, merchants, they obviously have a lot of choices on where they're going to sell products. It's not just us investing in ways to create and enable that infrastructure to be successful.
- But we saw strength in the seller results in Q2, as we mentioned on the percentage mix.
- Data is available from 2006-present -- historical timeframes vary per dataset.
- I think it's important to remember, it's early in many of our international countries, particularly in some of our emerging or more recent launch countries, places like India, Brazil, the Middle East.
- A lot of that, of course, is driving improvements through our key pillars with price selection and convenience and working with vendors on commercial terms.
- While demand has remained strong, the lapping of this high-growth period depressed our revenue growth rate for the following 12 months, ending in May of this year.
During the quarter, we saw improvement in many of our key operational metrics, including in-stock levels and delivery speed, and saw a subsequent step-up in consumer demand. Hello, and welcome to our Q financial results conference call. Joining us today to answer your questions is Brian Olsavsky, our CFO. As you listen to today's conference call, we encourage you to have our press release in front of you, which includes our financial results as well as metrics and commentary on the quarter.
Amazon.com Announces Second Quarter Results
Additionally, note that all of our share and per share information included in our financial materials has been retroactively adjusted to reflect the 20-for-1 stock split, which was effective on May 27. We also provided https://g-markets.net/helpful-articles/the-descending-triangle/ our third-quarter financial guidance as part of our earnings release. Again, a reminder that this year, our Prime Day sales event occurred on July 12 and 13 and is incorporated into our third quarter guidance.
The guidance anticipates an unfavorable impact of about 390 basis points from foreign exchange rates. Another 30% of the $60 billion was fulfillment capacity and a little less than 25% was for transportation. The remaining 5% was comprised of things like corporate space and physical stores. For full year 2022, we do expect to spend slightly more on capital investments than last year, but the proportion of capital spending shifts among our businesses.
Q2 last year was also when vaccines have become more available, particularly in the United States, and we began to see more normal shopping patterns. Prime Day also occurred in Q2 last year and contributed about 400 basis points to our Q year-over-year revenue growth rate. This year's Prime Day sales event occurred on July 12 and 13 and is incorporated into our third-quarter guidance. The ecommerce giant posted a revenue growth of 7% for Q at $121.2 billion compared with $113.1 billion in the second quarter of 2021, consequently beating out Wall Street projections of only $119 billion. From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.